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Conversions and Attribution
After watching this video; you will be able to identify features of conversion and attribution.
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Creating a Measurement Plan
After watching this video; you will be able to identify the main steps in creating a measurement plan.
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Creating and Navigating an Account
After watching this video; you will be able to sign up for and navigate your Google Analytics account.
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Creating Custom Reports and Using Dashboards
After watching this video; you will be able to create custom reports and use the Google Analytics dashboard to display your most important data.
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Digital Analysis and Common Digital Strategies
After watching this video; you will be able to recognize the importance of data collection and various strategies that it supports.
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Document Infrastructure and Plan Implementation
After watching this video; you will be able to identify activities leading to plan implementation.
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E-commerce Reports
After watching this video; you will be able to identify how your site's e-commerce components are performing.
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Elements of Digital Analysis
After watching this video; you will be able to identify the various elements of digital analysis.
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Goal and E-commerce Tracking
After watching this video; you will be able to get detailed data on your e-commerce goals.
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Goal Flow Reports
After watching this video; you will be able to visualize how viewers are arriving at your goals.
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Data Collection and Processing
After watching this video; you will be able to recognize the process whereby data is collected; stored; processed; and reported.
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Spreadsheet Add-on
After watching this video; you will be able to visualize analytics data in a spreadsheet.
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Google Management API
After watching this video; you will be able to access profile information using the API.
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Interacting with Analytics Programmatically
After watching this video; you will be able to describe the features and abilities of the Management API.
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Introducing Core Reporting API
After watching this video; you will be able to describe the features of the Core Reporting API.
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Introduction to Tag Manager
After watching this video; you will be able to describe the features and utility of Google Tag Manager.
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Multichannel Funnels Reports
After watching this video; you will be able to visualize how prior activity has aided sales and conversions.
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Reporting Tasks and Navigation
After watching this video; you will be able to view reports generated from your data.
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Resources for Data Measurement
After watching this video; you will be able to recognize required resources for effective data measurement.
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Setting Data Filters
After watching this video; you will be able to filter out unwanted statistics from your reports.
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Upgrading from Legacy Page Tracking
After watching this video; you will be able to upgrade the Analytics snippet to the modern version.
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Upgrading Google Tag Manager
After watching this video; you will be able to replace basic page view tags with updated versions.
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Using the Google Tag Manager
After watching this video; you will be able to set up and use Google Tag Manager to track app usage.
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Using the Query Explorer
After watching this video; you will be able to explore the Core Reporting API without code.
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Tag Manager Concepts
After watching this video; you will be able to describe components and concepts in Tag Manager.
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Types of Data
After watching this video; you will be able to distinguish between categories of Google Analytics data.
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Acquisition Reports
After watching this video; you will be able to identify how your users are getting to your page.
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Adding Tag Manager Site Support
After watching this video; you will be able to add tag manager support to a web site.
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AdWords Reports
After watching this video; you will be able to view reports on how your advertising is directing traffic to your site.
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Analysis Techniques
After watching this video; you will be able to recognize techniques for segmentation and adding context to performance data.
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Analytics Mobile App
After watching this video; you will be able to access web and app reports using the mobile app.
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Attribution Reports
After watching this video; you will be able to identify how to improve your return on advertising spending.
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Behavior Reports
After watching this video; you will be able to identify how visitors use and navigate your site.
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Choosing Data Sources
After watching this video; you will be able to make use of data obtained outside of Google Analytics.
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Commonly Used Metrics
After watching this video; you will be able to recognize commonly used Google Analytics data metrics.
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Configuring Tag Manager
After watching this video; you will be able to configure Tag Manager accounts for your needs.
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Using the Analytics SDK
After watching this video; you will be able to set up and use the analytics SDK in your app.
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Create and set up a Google Analytics account
After watching this video; you will be able to create a Google Analytics account and add the analytics code to your site.
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Features of Measurement and Data Collection
After watching this video; you will be able to identify steps for creating a data measurement plan and recognize the type of data collected and commonly used metrics.
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Set Up Tag Manager
After watching this video; you will be able to add tag manager support to a web site.
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Use the Spreadsheet Add-on
After watching this video; you will be able to use a spreadsheet to access and visualize analytics data.
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AdWords Conversion Tracking with GTM
After watching this video; you will be able to use AdWords conversion tracking with GTM.
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Creating an Account and a GTM Container
After watching this video; you will be able to use and install Google Tag Manager application; and create a container.
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Cross Domain Tracking and Universal Analytics
After watching this video; you will be able to use Google Tag Manager for Universal Analytics with cross domain tracking.
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E-commerce Tracking Management in GTM
After watching this video; you will be able to use Google Tag manager with e-commerce.
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Event Tracking Management Using Google GTM
After watching this video; you will be able to use event tracking with Google Tag Manager.
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Exporting & Importing Containers
After watching this video; you will be able to use Google tag Manager's importing and exporting tools.
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Floodlight Integration and DoubleClick
After watching this video; you will be able to use Google Tag Manager with floodlight integration and DoubleClick.
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Folder Management
After watching this video; you will be able to organize the components of Google Tag manager into folders.
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Google Analytics Content Groups
After watching this video; you will be able to use Google Analytics content grouping.
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in Use Case Scenario
After watching this video; you will be able to use Google Tag Manager in web applications for business demonstrations.
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GTM Foundation Concepts and Configuration
After watching this video; you will be able to describe the various components of Google Tag Manager in addition to the various implementations and integrations.
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GTM Users and Permissions
After watching this video; you will be able to describe the Google Tag Manager user and permission management.
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How the Works
After watching this video; you will be able to use Google Tag Manager to demonstrate how it works and reasons why you should use it.
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Implementing Google Analytics with GTM
After watching this video; you will be able to use and install Google Analytics with Google Tag Manager.
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Introduction to Tags and the
After watching this video; you will be able to define a tag and the Google Tag Manager.
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Other Common Web Tracking Methods
After watching this video; you will be able to use Google Tag Manager with various other tracking processes.
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Planning Your Strategy
After watching this video; you will be able to use Google Tag Manager to plan out your strategy and model.
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Publishing and Version Control
After watching this video; you will be able to use Google Tag Manager to publish and describe container versions.
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Testing and Debugging
After watching this video; you will be able to use Google Tag Manager tools to preview and debug.
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The Data Layer
After watching this video; you will be able to use Google Tag Manager to describe the data layer.
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The Components
After watching this video; you will be able to describe the Google Tag Manager components.
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Triggers
After watching this video; you will be able to use triggers with Google Tag Manager.
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Using Google 2-Step Verification with GTM
After watching this video; you will be able to use Google's 2-step verification with Google Tag Manager.
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Using GTM With Mobile Apps
After watching this video; you will be able to use Google Tag Manager with Mobile Applications.
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Variables and Built-in Variables
After watching this video; you will be able to describe the variables and built-in variables used in Google Tag Manager.
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Audience Reports
After watching this video; you will be able to view reports about the people visiting and using your site.