Course Description
Course Objectives
By the end of this course, you will understand:
The internal and external factors to consider while crafting digital strategy
How IT strategy differs from digital strategy and how they can be integrated
Creating a digital strategy that achieves the most value from digital
Implementing and sustaining digital strategy
Developing and nurturing digital capabilities for continual business innovation and value co-creation
Agenda
Agenda
1 - ITIL GUIDING PRINCIPLES TO ALL ASPECTS OF DIGITAL AND IT STRATEGY
Focus on Value
Start Where You Are
Progress Iteratively with Feedback
Collaborate and Promote Visibility
Think and Work Holistically
Keep It Simple and Practical
Optimise and Automate
2 - LEVERAGE DIGITAL STRATEGY TO REACT TO DIGITAL DISRUPTION
Digital Technology
Digital Business
Digital Organisation
Digitisation
Digital Transformation
Business Strategy and Business Models
Digital and IT Strategy
Products
Services
Relationship Between Digital, IT Strategy and Components of ITIL SVS.
3 - RELATIONSHIP BETWEEN CONCEPTS OF DIGITAL AND IT STRATEGY, SERVICE VALUE SYSTEM AND SERVICE VALUE CHAIN
Environmental Analysis
External Analysis: PESTLE
Internal Analysis: Four Dimensions of Service Management
4 - HOW AN ORGANISATION USES DIGITAL AND IT STRATEGY TO REMAIN VIABLE IN ENVIRONMENTS
How an Organisation’s Viability is Related to Agile, Resilient, Lean, Continuous and Co-Creational it is
How to Analyse the VUCA Factors and Address them in a Digital and IT Strategy
Organisation’s Position in a Particular Market or Industry
Digital Positioning Tool to Determine Appropriate Position for a Digital Organization
5 - EXPLAIN AND COMPARE THREE LEVELS OF DIGITAL DISRUPTION
Ecosystem
Industry/Market
Organisational
Influenced factors
Achieving Customer/Market Relevance
Achieving Operational Excellence
Internal and External Focus
Balanced Approach
6 - STRATEGIC APPROACHES BY DIGITAL AND IT TO ACHIEVE CUSTOMER/MARKET RELEVANCE AND OPERATIONAL EXCELLENCE
How to Apply Approaches to Achieve Customer/Market Relevance
Customer Journeys
Omnichannel Delivery and Support
Context-Sensitive Delivery and Support
Customer Analytics
Customer Feedback and 360° Approaches
How to Achieve Operational Excellence in the Four Dimensions of Service Management
Understand the Financial Aspects of Digital and IT Strategy in Terms of the Following
Financial Policies
Portfolio Optimization
Funding Projects, Products and Services
Balancing Cost of Innovation and Operation
Charging Models
Assess Strategic Approaches for Digital Organizations
7 - RISKS AND OPPORTUNITIES OF DIGITAL AND IT STRATEGY
Concept of Risk Management in the Context of a Digital Organisation
Context of Digital and IT Strategy
Identify Risk
Assess Risk
Concept of Risk Posture and Show How to Determine an Acceptable Balance Between Opportunity and Risk
Explain the Concept of Innovation, Including its Key Elements and Techniques
Apply Techniques to Develop and Maintain a Culture of Innovation
8 - STEPS AND TECHNIQUES INVOLVED IN DEFINING AND ADVOCATING FOR DIGITAL AND IT STRATEGY
How to Use Digital Readiness Assessment to Perform Gap Analysis Between an Organisation’s Current and Desired Positions Approaches for Scraping Data from Dynamic Websites
How to Define and Communicate a Vision and a Strategy
How to Use Business Cases to Advocate for a Digital and IT Strategy
9 - IMPLEMENTATION OF A DIGITAL AND IT STRATEGY
How to Define Operating Models for Digital Organisations
Major Skills Required of Leaders in Digital Organisation
Apply Approaches to Strategy Coordination and Implementation:
Large-Scale Transformation
Incremental Transformation
Mergers and Acquisitions
Individual Changes
Approaches to POMs (Parallel Operating Models)
How to Assess Success of a Digital and IT Strategy
Typical Activities of a Digital Transformation Programme
Audience
Who Should Attend
This course is aimed at people in senior roles including CIOs, chief digital officers and other aspiring CxOs, as well as consultants and others involved in digital transformations, service delivery and strategic delivery.